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As a domestic manufacturer under the Artech brand, industrial computer producer Çizgi Teknoloji aims to leverage its 27 years of experience and expertise in the local market to expand internationally. Serving the industrial, medical, and service sectors, Çizgi Teknoloji is now accelerating its operations in the European and North American markets.

Çizgi Teknoloji’s Sales, Marketing, and Operations Director, Mehmet Avni Berk, stated: “Based on our market research and strategic planning, we have decided to establish new companies in Canada and the Netherlands. These companies, operating under the Çizgi Teknoloji umbrella, will facilitate our activities in the European and North American markets. By establishing a local presence, we can operate more efficiently and expand faster instead of managing everything from Turkey.”

Can you tell us about your company’s structure and what makes you stand out in the market?

Founded in 1994 as a startup, Çizgi Teknoloji has grown into one of Turkey’s leading industrial computer manufacturers, with 70 employees and a 4,000 square meter production facility. A significant portion of our team consists of engineers, and we are an R&D center approved by the Ministry of Industry and Technology. Our expertise spans electronic design, industrial design, software development, and product development (Ür-Ge). We also have a dedicated after-sales service team ensuring full lifecycle support from product design to field installation and technical services.

Over the years, we have built a strong reputation, serving many of Turkey’s top industrial companies. Our three main product groups include industrial computers, medical computers, and digital signage & kiosk solutions. We continuously analyze customer needs and market trends to offer the best technological solutions, positioning ourselves as the leader in industrial computing in Turkey.

Do you work with stock or on a project basis?

Our industrial and medical computer product lines are categorized and standardized, so we always maintain stock. However, for digital signage and kiosk solutions, we work on a project basis, ensuring availability of raw materials and semi-finished products while manufacturing products based on specific customer orders.

Can you share insights into your R&D efforts for Artech, Turkey’s leading industrial computer brand?

Artech is one of the pioneering brands in Turkey’s industrial computing sector. We offer a broad product range that competes globally, constantly evolving and integrating cutting-edge innovations. Innovation is at the core of our company culture, and we have embedded it into our R&D strategy. In 2019, we were awarded first place in the “SME Innovation Results” category at the İnovaLİG competition, organized by the Turkish Exporters Assembly and the Ministry of Industry and Technology. This award highlights our commitment to innovation in both our products and internal operations.

Can you tell us more about your Artech industrial computer product range?

We have categorized our industrial computer product line into four main series based on customer needs, market analysis, and competitive dynamics: Basic, Endurance, Performance, and Ultimate. Basic Series are cost-effective solutions using high-quality components for standard industrial applications. Endurance Series are designed for harsh environments such as steel and cement industries, offering durability and long-term sustainability. Performance Series are High-speed processing for automation and Industry 4.0 applications. Ultimate Series combines the durability of the Endurance series with the performance of the Performance series, making it ideal for the automotive and white goods industries.

Each series offers different screen sizes, RAM and SSD configurations, and optional features such as WiFi connectivity to meet diverse industrial requirements.

Are there any upcoming products you plan to launch?

We are excited to introduce our versatile PC model, designed for Industry 4.0 applications, at the WIN Eurasia Fair. This modular industrial PC supports add-ons such as barcode and RFID readers, making it ideal for data collection and automation systems. It features a fully enclosed, fanless, and impact-resistant design, ensuring high durability in tough industrial environments. With its adaptability to multiple industries, we believe this product will make a strong impact in the market.

 

What does export mean for your company? What are your international expansion goals?

Çizgi Teknoloji has been a key player in the domestic market for 27 years, but we are now focusing on international growth. Our goal is to have 50% of our revenue come from exports within the next three years. To achieve this, we are establishing new companies in Canada and the Netherlands to enhance our reach in Europe and North America. By having local offices, we can offer better customer service and respond quickly to market demands.

Given the rising adoption of Industry 4.0 applications and the increasing demand for medical computing solutions post-pandemic, we see significant export potential in industrial and medical computers. Our goal is to capitalize on this opportunity and position Artech as a globally recognized brand by 2022 and beyond.

What products and solutions will you showcase at WIN Eurasia?

At WIN Eurasia 2022, we will showcase our existing industrial computer series alongside our newly launched versatile PC model. We will also present Andon display systems for industrial automation, Industrial kiosks designed for smart factories, Large touchscreen kiosk solutions tailored for manufacturing environments.

Additionally, we will demonstrate real-world applications implemented in collaboration with our business partners. This exhibition is a key opportunity for our customers to experience our solutions firsthand and discuss their unique requirements.